HENNESSY X LEBRON JAMES 2025
Artist Edition
For the second chapter of its collaboration with LeBron James, Hennessy V.S.O.P partnered with Appartement 103 to create a new limited edition celebrating the meeting of two cultural forces: one of the world’s most storied Cognac houses and one of the most influential figures in contemporary sport and culture.
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HENNESSY V.S & V.S.O.P. X LEBRON JAMES 2025
Artist edition
More than a collaboration, this edition stages a dialogue between heritage and modern influence. It brings together Hennessy’s enduring legacy and LeBron James’ singular presence through a shared language of ambition, boldness and commitment to excellence.
The result is a collector’s edition that goes beyond endorsement to express a genuine cultural connection between two powerful worlds.
Following the success of the first edition, the challenge was to create a second release that felt even more impactful, desirable and collectible.
The ambition was not simply to feature LeBron James on pack, but to build a visual story strong enough to deepen emotional connection and give the collaboration greater stature. How could LBJ presence be expressed with depth, charisma and symbolic power? How could the design remain unmistakably Hennessy while creating a meaningful bridge between both identities?
Every detail mattered, from posture and gesture to color, composition and print finishes, in order to create a limited edition with real presence and lasting appeal.
Artist edition
More than a collaboration, this edition stages a dialogue between heritage and modern influence. It brings together Hennessy’s enduring legacy and LeBron James’ singular presence through a shared language of ambition, boldness and commitment to excellence.
The result is a collector’s edition that goes beyond endorsement to express a genuine cultural connection between two powerful worlds.
Following the success of the first edition, the challenge was to create a second release that felt even more impactful, desirable and collectible.
The ambition was not simply to feature LeBron James on pack, but to build a visual story strong enough to deepen emotional connection and give the collaboration greater stature. How could LBJ presence be expressed with depth, charisma and symbolic power? How could the design remain unmistakably Hennessy while creating a meaningful bridge between both identities?
Every detail mattered, from posture and gesture to color, composition and print finishes, in order to create a limited edition with real presence and lasting appeal.
Graphic design
Packaging
Concept
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«Despite a tight timeline and the record-breaking scale of the partnership, the Appartement 103 team answered the brief with top level creativity and agility. We were able to meet all deadlines, including creative approvals from our partner, with several options and sometimes last minute changes. It is always a pleasure to work with Appartement 103, which understands our challenges and our ambition.»
Jean-Baptiste Descours - NBA & Basketball Ops Global Lead
