HENNESSY X LEBRON JAMES
Artist Edition
Hennessy, the world’s best-selling cognac, entrusted Appartement 103 to collaborate with NBA icon and global
phenomenon LeBron James to create a once-in-a-lifetime limited edition for Hennessy V.S and V.S.O.P.
This exclusive collection celebrates the fusion of Hennessy’s storied heritage with LeBron’s unyielding spirit, embodying their shared dedication, boldness, and relentless pursuit of greatness—a true meeting of icons.
phenomenon LeBron James to create a once-in-a-lifetime limited edition for Hennessy V.S and V.S.O.P.
This exclusive collection celebrates the fusion of Hennessy’s storied heritage with LeBron’s unyielding spirit, embodying their shared dedication, boldness, and relentless pursuit of greatness—a true meeting of icons.
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HENNESSY V.S & V.S.O.P. X LEBRON JAMES
Artist edition
Our design team meticulously crafted two standout designs for Hennessy V.S and V.S.O.P., each radiating bold, vibrant tones. LeBron James takes center stage with a stylized portrait that graces the packaging, capturing his imposing silhouette and determined expression. Surrounding him, dynamic brushstrokes and textures symbolize his far-reaching influence across sports, culture, and beyond. To further iconize this collaboration, Appartement 103 created a bespoke emblem that seamlessly combines LeBron’s signature crown—symbolizing his "King James" legacy—with Hennessy’s historic "bras armé" logo. This union encapsulates the synergy between these two global powerhouses.
Beyond their compelling visuals, the designs deliver a premium tactile experience. Debossed patterns, embossed textures, matte varnishes contrasted with glossy finishes, and gold hot foils transform the packaging into a 360° sensory journey, exuding energy and storytelling.
A masterpiece celebrating two legends who continue to redefine history.
Artist edition
Our design team meticulously crafted two standout designs for Hennessy V.S and V.S.O.P., each radiating bold, vibrant tones. LeBron James takes center stage with a stylized portrait that graces the packaging, capturing his imposing silhouette and determined expression. Surrounding him, dynamic brushstrokes and textures symbolize his far-reaching influence across sports, culture, and beyond. To further iconize this collaboration, Appartement 103 created a bespoke emblem that seamlessly combines LeBron’s signature crown—symbolizing his "King James" legacy—with Hennessy’s historic "bras armé" logo. This union encapsulates the synergy between these two global powerhouses.
Beyond their compelling visuals, the designs deliver a premium tactile experience. Debossed patterns, embossed textures, matte varnishes contrasted with glossy finishes, and gold hot foils transform the packaging into a 360° sensory journey, exuding energy and storytelling.
A masterpiece celebrating two legends who continue to redefine history.
Graphic design
Packaging
Concept
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«Despite a tight timeline and the record-breaking scale of the partnership, the Appartement 103 team answered the brief with top level creativity and agility. We were able to meet all deadlines, including creative approvals from our partner, with several options and sometimes last minute changes. It is always a pleasure to work with Appartement 103, which understands our challenges and our ambition.»
Jean-Baptiste Descours - NBA & Basketball Ops Global Lead
