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We are Appartement 103.
A branding & packaging design agency
driven by a blend of enthusiasm, creativity
and a strong sense of responsibility.
We are Appartement 103.
A branding & packaging design agency driven by a blend of enthusiasm, creativity and a strong sense of responsibility.

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COMMITTED DESIGN

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COMMITTED DESIGN

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HENNESSY CNY 25 X SHUTING QIU

Artist Limited Edition
Celebrating the 2025 Lunar New Year ( the Year of the Snake), Appartement 103 collaborated with Hennessy and acclaimed Chinese fashion designer Shuting Qiu to craft a distinctive limited-edition collection for V.S.O.P, X.O, and Paradis cognacs. Inspired by the theme “Reimagination,” the designs embody renewal, transformation, and vitality—qualities traditionally associated with the snake in Chinese culture.
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HENNESSY x SHUTING QIU
Artist Limited Edition


The Hennessy x Shuting Qiu limited edition honours the Year of the Snake, blending Chinese artistry with contemporary fashion influences.

Drawing inspiration from her rich heritage, Shuting Qiu created an intricate art piece merging traditional Chinese brocade patterns, jacquard fabrics, and embroidery techniques into a captivating tapestry. Appartement 103 translated this unique artwork into sophisticated, vibrant packaging, thoughtfully tailored to enhance each cognac’s identity.

The V.S.O.P expression is youthful and dynamic, featuring bold reds and floral motifs intertwined with textured serpent scales, bridging tradition and contemporary fashion. The X.O design emphasizes elegance through refined tonal contrasts, detailed floral elements, and patterns reminiscent of snakeskin, further highlighted by intricate embossing, glossy varnishes, and hot-foil accents that elevate the sensory experience. Finally, Paradis symbolizes prosperity and timeless luxury, presented in a premium wooden gift box containing a sculptural, red-lacquered decanter elegantly wrapped by a serpent-shaped embellishment and secured with a bespoke leather clip.

This harmonious fusion of French sophistication, contemporary fashion, and traditional Chinese artistry creates an exceptional collector’s edition, perfectly honoring Hennessy’s legacy.
Storytelling
Packaging
Storytelling
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