Casa Botran, the traditional Guatemalan Rum house, wanted to celebrate its 75th anniversary with the world, highlighting its history and passion for crafting some of the most refined rums in the world, through an exclusive new product.
This NPD is an invitation to co-creation, a tribute to bartenders and the world of mixology, empowering consumers to create their perfect drink.
We ingeniously brought this ritual concept to life by developing a premium coffret and accompanying accessories.
The crude wooden box contains a 50cl rum bottle that was carefully designed to evoke the craft and preciosity perception of the product, which has been aged for 30 years!
The two miniature 5cl bottles, containing Spiced and Citrus Rums, are complementing the main product, not only offering exceptional products, but also the opportunity to explore different tastes by mixing them all together with precision, using the pipette.
The design is unique and features refined detailing. The elegance of the deep dark purple paper allowed us to contrast a refined work of typography. The carefully designed embossed stamp on the label reinforces the long history of the company, ensuring the heritage and quality perception of the brand.
This project entails an exceptional work of printing techniques, featuring hot foil detailing, embossings, varnishes and screening, offering to the final presentation a real visual experience that incites discovery.