HENNESSY V.S.O.PTravel Retail Edition / Released in the global travel retail market

display podium / key visual / primary and secondary packaging graphic design / product glorifier / story telling / touch screen applications

THE BRIEF :

Hennessy V.S.O.P is one of LVMH’s flagship brands. Ultimately, the brief was to develop a new limited edition that would highlight the brand’s advertising theme: “Blending international cultures”.  Our task was to develop a bold and captivating VSOP limited offer that would modernise the brand and ensure clear standout against the hefty competition in the travel retail environment.

OUR APPROACH:

The Limited Edition design compliments the group’s long and illustrious history of excellence, built on the exceptional time-honored cognac that has crossed time and borders, being enjoyed today across the world at any time and in assorted ways: in the US, garnished with a few mint leaves, in Asia, with a twist of orange, or in Europe, simply served on the rocks.

Based on a true brand story, the Hennessy V.S.O.P has been accentuated in bright red, giving an elegant visual impact and a contemporary feel. In order to boost sophistication and originality, the main label is adorned with specially designed passport-like stamps over-printed with raised varnish, resonating with the cognac’s historic arrival across all five continents. The stunning case is elegant and aspirational, boosting a nuanced play of materials and textures, creating a rich tactile and visual experience for the consumers while transiting in the Duty-free World.

Here, at Appartement 103, we enjoy it with a splash of ginger – how about you?

« I am delighted to have worked with Appartement 103’s team on different brand projects. They are great listeners, responsive, reliable and professional in all circumstances. »

Hennessy International Marketing Group Manager – Prestige

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