CHÂTEAU DE PAMPELONNEBrand Redesign / Released in the global international market
THE BRIEF :
After the successful partnership to develop Château Pampelonne Legend, the group awarded Appartement 103 with the opportunity to refresh Château Pampelonne – their flagship brand – a leading classic provincial rose icon established for over two hundred years, and sold across all five continents.
OUR APPROACH :
In order to inject dynamism into the brand without loosing its international recognition, it was crucial to understand and respect the key visual elements of the brand identity in a flawless manner.
The final chosen design kept the previous overall label structure, where every single element has been carefully reworked and modernised:
The castle has been redrawn and is now accentuated in a subtle copper hot foil printing. The logo typography has been cleaned up, boosting more visibility and elegance. The iconic embossed towers have been redesigned with more details to create a more elegant presentation combined with a more refined tactile experience. At last, we replaced the label with a cotton effect paper in order to enhance the premium feeling of the presentation as a whole.
Overall, the new Chateau Pampelonne presentation is a clean uplift of the brand that keeps its identity intact, while ensuring the brand’s evolution through time.