BOTRAN & CONew Product Development / Released in the global international market
Casa Botran, the traditional Guatemalan Rum house, wanted to celebrate its 75th anniversary with the world, highlighting its history and passion for blending and crafting the most refined Rum with an exclusive new product.
Botran wanted this NPD to be in itself an invitation to co-creation, a tribute to bartenders and the world of mixology, empowering consumers to make the final decision on their perfect drink and allowing them to emulate mixologists in doing so.
Botran & Co obtains its complex qualities by means of passage through different casks: white oak casks that had been used for American Whisky, toasted casks, and casks in which had been used to age Sherries, ports and fine South American wines, a real know how that needed to be highlighted in our design approach.
Being the first rum maker to release a product that allows the consumers to define the flavour profile of the rum, in such a customizable manner, Appartement 103 brought this ritual concept to life by developing a solution that highlights the heritage as well as the contemporary vision of the company in producing refined aged rums. It’s a unique journey to discover a world of possibilities, immersing the consumers into the magical art of mixology.
The crude wooden box contains a 50cl rum bottle that was carefully selected to evoke the craft and preciosity perception of the product, which comes from the family’s private reserve and has been aged for up to 30 years.
The 2 mini 5cl bottles, containing Spiced Rums and Citrus Rum, have been especially designed to compliment the main product, offering consumers with not only an exception product, but also the opportunity to explore different tastes by mixing them with Botran & Co. In order to do so, a pipette and an explanatory leaflet have been designed to complete this fabulous set.
The design is unique and boosts refined detailing. The elegance of the deep dark purple paper allowed us to contrast an exceptional work of typography expressing the legendary know-how of Casa Botran. The carefully designed embossed stamp on the label, the organic selected paper, as well as the hand drawing screened typeface on the glass, reinforce the long history of the company, ensuring the heritage and quality perception of the brand. The Casa Botran’s shield was placed on the right side of the label, endorsing the product with confidence through a gold hot foil stamp, triggering the consumer’s curiosity to turn the bottle around and discover it as a whole.
In details, you will discover and exceptional work of printing techniques, boosting hot foil detailing, embossing and varnish, textures and screening, offering to the final presentation a real tactile experience and superb hand-crafting VS modernity balance.
Botran & Co was officially launched on the 30th September during Casa Botran’s 75th Anniversary special party at the Casino de Madrid, an offer that becomes even more desirable as it was produced in a limited series of 9.972 units.
“Working with Appartement 103 was a breath of fresh air for us.
They gave us something full of style and creativity. Their capacity for abstraction is impressive because they understood the brief perfectly; delivering from the beginning a design we knew would represent the craftsmanship & history behind our product.”
Botran Aged Rums International Marketing Team
– SPECIAL EDITION OF 9,972 BOTTLES
– TOP 5 MARKETS : SPAIN, FRANCE, ITALY, GERMANY AND DUTY FREE…
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